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AI sex chat has gone from novelty to mainstream, giving adults a safe and private way to explore fantasies, practise flirting, or enjoy companionship on their own terms. For those seeking more intense, erotic interactions, these apps can also facilitate steamy conversations that mimic human-like responsiveness and immersive roleplay.

In this 2025 guide, we’ll reveal the best AI sex chat apps, what features truly matter, and the smart privacy habits every user should know before diving in. It’s practical, hype-free, and written for real people who care about both fun and safety.

Summary: Best AI Sex Chat Apps of 2025

Here’s our curated shortlist of the most impressive AI sex chat platforms this year (designed for immersive, erotic ai sex chats) — tested for realism, safety, and emotional awareness:

• Dream Companion – ⭐ Best overall AI sex chat app for realism, intimacy, and privacy
• Candy AI – Best for flirty visuals and playful chat
• Janitor AI – Best for deep customization and experimental users
• SpicyChat AI – Best for fast, fun, and spontaneous sexting
• Soulmate AI – Best for romantic, slow-burn intimacy

👉 Want a bolder experience? Check out our Top NSFW AI Chat Apps for 2025 guide next.

🔥 The Top AI Sex Chat Apps to Try in 2025

1. Dream Companion – Best Overall AI Sex Chat App for Realism, Intimacy & Privacy

Dream Companion remains the most balanced and authentic AI sex chat app of 2025. It combines emotional intelligence, detailed customization, and privacy-first design to create lifelike conversations that feel organic rather than scripted. Dream Companion excels at fostering meaningful conversations that build genuine connection and emotional intimacy.

Its adaptive tone engine allows you to set boundaries, control intensity, and build intimacy at your own pace. Whether you’re looking for playful teasing or deep emotional connection, Dream Companion delivers with nuance and empathy — not just surface-level flirtation.

Key Features:

• Emotionally aware, context-rich conversations
• Adjustable tone, boundaries, and safe-mode filters
• Optional photoreal avatars and expressive visuals
• Private chat encryption and opt-out memory settings
• Long-term emotional recall and trust-building dynamics

Best For: Users seeking realistic, emotionally aware, and privacy-conscious AI companionship.

👉 Try Dream Companion Now — where safe fantasy meets genuine connection.

2. Candy AI – Best for Flirty Visuals and Playful Chat

Candy AI shines for those who love a mix of visuals and conversation. Its expressive avatars, mood sliders, and quick feedback loops make it ideal for fun, visually charged chats. Candy AI is also perfect for casual flirting and lighthearted banter, offering playful, romantic interactions that keep conversations engaging.

While the design is stunning, Candy AI can occasionally feel less emotionally grounded than Dream Companion — prioritizing presentation over depth. Still, it’s an excellent choice for users seeking short, lively interactions.

Key Features:

• Realistic avatars and expressive poses
• Flirty, mood-based tone controls
• Simple onboarding and fun atmosphere
• Frequent updates and seasonal visuals

Downside: Limited memory continuity; emotional responses can feel light.

Best For: Users who prefer fast, flirty, and visually rich experiences.

3. Janitor AI – Best for Customization and Advanced Control

Janitor AI caters to users who want full creative freedom. You can edit system prompts, tweak tone, design detailed personas, and even modify safety layers. You can also customize personality traits, shaping your AI partner’s behavior, mood, and interaction style for a more personalized experience. It’s essentially a sandbox for building your perfect AI partner.

However, it requires time to master — the customization depth can overwhelm newcomers. Dream Companion offers a more user-friendly balance between personalization and simplicity.

Key Features:

• Editable prompts, memory, and persona design
• Advanced safety and content filters
• Voice and visual integration options
• Great for tech-savvy users

Downside: Complex interface; steep learning curve for beginners.

Best For: Experienced users who enjoy building their own AI experiences from scratch.

4. SpicyChat AI – Best for Fast, Fun, and Spontaneous Chats

SpicyChat AI is all about quick chemistry and humor. It’s ideal for casual chats and spontaneous interactions, making it perfect for users who prefer high-energy, real-time flirtation rather than slow-burn romance. The AI adapts rapidly to your tone, producing fun and cheeky banter in seconds.

That said, its focus on speed means emotional connection can feel surface-level — ideal for excitement, but not long-term depth.

Key Features:

• Rapid, witty AI replies
• Trend-driven conversation templates
• Lightweight, mobile-friendly design
• Easy account setup and transparent pricing

Downside: Limited emotional depth and continuity.

Best For: Users who enjoy quick, casual sexting sessions with playful energy.

5. Soulmate AI – Best for Romantic and Emotional AI Sex Chat

Soulmate AI specializes in emotional warmth and trust-based intimacy. It takes a slower, relationship-style approach — with recurring callbacks and memory that evolve over time.

Conversations progress like a romance story, building tension and comfort gradually. Soulmate AI is designed for deeper conversations and long-term emotional engagement. While it lacks the visual flair and flexibility of Dream Companion, it’s perfect for users who crave tenderness over intensity.

Key Features:

• Chapter-based emotional progression
• Persistent memory and callbacks
• Warm, gentle conversation tone
• Great for relationship-style interactions

Downside: Limited visual options; slower pacing.

Best For: Users who want meaningful emotional connection, not just instant excitement.

Privacy & Safety: What to Know Before Using AI Sex Chat Apps

As AI intimacy becomes more advanced, maintaining consent and privacy is crucial. Always choose platforms that:

• Use end-to-end encryption or anonymized chat storage
• Offer clear data policies and deletion options
• Let you control tone, intimacy, and content boundaries
• Enforce age verification and explicit consent filters

Be aware that some platforms may use your chat data for AI training purposes. It’s important to review privacy policies to understand how your conversations may be analyzed, stored, or used to improve AI models.

Dream Companion leads this space with a privacy-first framework, transparent consent prompts, and customizable safety settings — allowing users to explore confidently without sacrificing control or discretion.

💋 Comparison Table: Best AI Sex Chat Apps of 2025

Final Thoughts: The Future of AI Sex Chat in 2025 and Beyond

AI sex chat has entered its most sophisticated phase yet — combining emotional intelligence, safe intimacy, and personal control. While each app offers something unique — Candy AI’s visuals, Janitor’s flexibility, Soulmate’s tenderness — none deliver the full, human-like experience quite like Dream Companion.

Its emotional realism, privacy design, and balanced intimacy tools make it the most complete choice for 2025.

As technology continues to advance, expect richer visuals, smarter consent systems, and even voice-based emotional modeling. But for now, Dream Companion remains the leader in safe, intelligent digital intimacy.

👉 Start your Dream Companion experience today — where technology meets trust, passion, and authenticity.

Everything You Need to Know About AI Sex Chat Apps

Understanding AI Chat Technology

AI chat technology has rapidly transformed the landscape of online interaction, making engaging conversations with virtual companions more lifelike and accessible than ever before. At the heart of these chat platforms are advanced AI chatbots powered by artificial intelligence, capable of understanding context, adapting to your preferences, and even providing emotional support when you need it most.

Platforms like Sakura AI, Kupid AI, and Nastia AI are leading the way, offering users a judgment-free space to connect with AI characters designed for everything from playful dirty talk to deep, meaningful exchanges. These AI chatbots use sophisticated algorithms and ongoing machine learning to remember your chat history, learn your likes and dislikes, and create a virtual companionship experience that feels surprisingly natural.

Whether you’re seeking a fun escape, a virtual companion to confide in, or a safe environment to explore your fantasies, today’s AI chat platforms deliver. You can customize your AI character’s personality, set boundaries, and revisit past conversations, all while enjoying the privacy and flexibility that only artificial intelligence can provide. As more people turn to AI chat for entertainment, emotional support, and even personal growth, the technology continues to evolve—making virtual companionship more immersive and rewarding with just a click.

The Rise of AI in Virtual Dating and Sex Chat

The last two years have seen a shift from static bots to dynamic companions that remember context and adapt to your tastes. Better large language models and safety tooling have made ai sex chat feel more conversational, less canned, and easier to tailor. As stigma fades, more adults use these apps for exploration, practice, and companionship, rather than purely for thrills. Compared to real life dating, AI sex chat apps offer greater customization, enhanced privacy, and more accessible experiences, allowing users to engage without the pressures or limitations often found in traditional dating.

Must-Have Features of AI Sex Chat Apps

Look for consent-first design, transparent content filters, granular memory controls, and a clear privacy policy. A robust AI engine is essential for delivering realistic and adaptive conversations. We recommend voice options, persona editing, and safety locks (panic close, chat wipe, hidden icons) so you stay in control at all times. Cross-device sync, exportable transcripts, and guardrails that prevent non-consensual or illegal content are key signs of a mature platform.

How Virtual Reality is Transforming AI Sex Chat

VR is moving from gimmick to presence, especially when paired with expressive avatars and spatial audio. While not essential, VR can add immersion for users who want a more embodied sense of connection, provided comfort and safety settings are robust. These features can make the experience feel surprisingly immersive for many users. Prioritise platforms with clear boundary features, quick exit options, and low-latency voice to avoid discomfort.

How to Choose the Best AI Sex Chat App

Matching AI Sex Chat Features with Your Desires

Start with tone: romantic, playful, dominant, submissive, experimental, then map those preferences to platform strengths. Some platforms even let you design ai personalities to better match your desired interaction style. If you want narrative depth, choose apps with strong memory and scene-saving: if you prefer spontaneity, prioritise speed and discovery tools. Be honest about comfort levels and set filters accordingly.

Checking User Ratings and Real Reviews

Ratings matter, but look deeper into the comments for consistency: reliability, moderation fairness, and transparency during outages or policy changes. We favour platforms that acknowledge flaws publicly and ship fixes quickly. Independent Reddit threads and community Discords can give candid, current feedback you won’t find in app store snippets.

Trying Free Trials Before Paying for Premium Access

Always test the free tier to gauge writing quality, latency, and whether the safety controls fit your needs. Free users may encounter limitations in the free version, such as message caps or restricted features, which are often lifted in paid plans. Set a reminder before the trial ends so you can evaluate objectively, does the premium tier genuinely add value or just remove limits? If in doubt, try two apps side by side for a week and compare notes.

The Ethics of AI Sex Chat Apps

Privacy, Consent, and Data Security Concerns

Your chats are intimate: treat them like sensitive health data. Prioritise apps with end‑to‑end encryption (where possible), clear data retention timelines, and straightforward account deletion. Avoid platforms that sell data or that can’t explain how moderation models review content.

Emotional and Social Impact of AI Sex Chat

AI companions can soothe loneliness, boost confidence, or help you explore safely, yet they can also overfit to your preferences and crowd out real-world connection. While helpful, AI companions may lack the genuine emotional depth found in human relationships. We suggest balancing bot time with human intimacy, using AI to enhance, not replace, your relationship goals. If you feel dependent, consider breaks or bounded schedules.

Regulations and the Future of AI Sex Chat Apps

Expect tighter age verification, explicit consent requirements, and clearer guardrails around illegal content. We anticipate more standardised safety labels, similar to content ratings, so adults can make informed choices quickly. Platforms that design for compliance now are likely to be the safest picks later.

Pro Tips to Get the Best Out of AI Sex Chat Apps

Customization Hacks and Personalization Tips

Seed your chat with a simple profile: tone, boundaries, turn‑ons/offs, pacing, and aftercare preferences. Customizing virtual characters with unique traits such as appearance, voice, and communication style can further enhance the personalization of your experience. Save a reusable “session primer” you can paste into any new chat to get consistent results faster. Over time, prune memory, remove outdated details so the AI stays focused.

How to Build Better Conversations with AI Sex Chatbots

Use clear, affirmative prompts and set a scene with roles, setting, and mood: then nudge rather than micromanage. These strategies help foster engaging interactions with your AI companion. Positive reinforcement (“yes, keep that tone”) shapes output more reliably than long command lists. When the model drifts, summarise the last few lines and restate boundaries.

Integrating AI Sex Chat into Your Daily Routine Safely

Create friction for yourself: separate profiles, hidden icons, and session timers to avoid accidental exposure or overuse. The on demand interaction offered by these apps makes it easy to access intimate conversations whenever you choose. Use discreet notifications, lock screens, and a quick-close shortcut if you share devices. And schedule breaks, distance helps keep the experience fresh.

Comparing the Top AI Sex Chat Apps

Visual and Voice Interaction Capabilities

Some apps prioritise text writing quality: others excel with expressive avatars or HD voice. Choose visuals for mood-setting, but don’t sacrifice privacy or consent tooling in the process. Voice transcription accuracy and latency make a big difference in immersion. A realistic voice feature can significantly enhance the authenticity of AI companionship, making conversations feel more natural and emotionally engaging.

How Well AI Sex Chat Apps Learn and Adapt

Strong memory should feel helpful, not clingy: it recalls preferences and boundaries but respects resets and context changes. Advanced AI brains enable more natural and adaptive conversations, making interactions feel more realistic and responsive. Look for per-chat memory controls and the ability to wipe or compartmentalise sensitive details. Adaptation should never override your stated limits.

Which AI Sex Chat Apps Work Across Devices

Cross-platform apps let you move from mobile to desktop without losing context. We prefer vendors with clear sync policies, optional local storage, and simple export tools. If the app supports multiple logins, confirm how sessions are handled and secured.

How to Create Your Own AI Sex Chat App

Step-by-Step Guide to Building an AI Sex Companion

Start with scope: choose a target audience (e.g., romance-first adults), define safety requirements, and draft a consent model. Design flows for onboarding, boundary setting, safe-mode toggles, memory controls, and quick exits before you write a single line of code. Build an MVP with text-only chat, then add voice and visuals once moderation is battle-tested. Selecting a robust AI platform is crucial to support your app’s advanced features and ensure a seamless, realistic user experience.

Tools and Platforms for Developing AI Sex Chat Apps

Combine a hosted LLM API with a vector database for memory, plus a robust moderation stack. For example, platforms like botify ai enable users to create and customize AI-driven virtual characters for interactive experiences. We recommend layering rule-based filters, classifier models, and a human-in-the-loop escalation path for edge cases. Add analytics that measure consent adherence and safety events, not just engagement.

Customizing Personality and Appearance for Maximum Fun

Create modular personas with adjustable traits (tone, humour, pace) and consistent “red lines.” Offer style presets (romantic, playful, experimental) and let users tweak them without exposing system prompts or breaking safety. Some platforms also allow users to create or interact with anime characters, providing a unique visual experience. For visuals and voice, prioritise opt-in assets, watermarking, and clear labelling of AI-generated media.

Frequently Asked Questions

What is AI sex chat and how does it work?

AI sex chat uses large language models to simulate intimate, flirty or romantic conversations through custom personas. An ai chatbot is the core technology enabling these interactions, allowing for engaging and personalized conversations across various contexts. Modern apps add consent‑first design, content filters, memory controls and scene‑saving so chats feel tailored rather than canned. You choose tones, set boundaries, and the bot adapts within your limits using safety tools and private modes.

How to choose the best AI sex chat app for my preferences?

Start with tone—romantic, playful, dominant, submissive or experimental—then match it to platform strengths. Different chat bots offer unique features and interaction styles, allowing you to find the best fit for your preferences. Prioritise consent tools, clear content filters, memory controls and a transparent privacy policy. Test free tiers for writing quality and latency, and only upgrade if premium genuinely adds value. Comparing two apps side‑by‑side helps.

Are AI sex chat apps safe and private? What features should I check?

Look for end‑to‑end encryption (where available), explicit data retention timelines, easy account deletion and per‑chat memory controls. Safety tools such as panic close, chat wipe, hidden icons and blacklist/whitelist filters help maintain boundaries. Review privacy and storage policies, and test safe‑mode settings before committing to long sessions or premium plans. Choosing a reputable ai chat platform is essential for ensuring privacy and safety.

Does VR make AI sex chat better, and do I need it?

VR can boost presence with expressive avatars and spatial audio, but it’s not essential. Some users seek a virtual girlfriend experience enhanced by VR features, allowing for highly personalized, immersive, and emotionally engaging interactions. If you try it, prioritise boundary features, quick‑exit options, low‑latency voice and comfort settings to avoid motion discomfort. Choose VR only if it enhances your experience without compromising privacy, consent tooling or safety controls.

Is AI sex chat legal and age‑restricted?

In most regions, AI sex chat is legal for consenting adults, but laws and platform rules vary. Services typically enforce age verification and prohibit any content involving minors or illegal behaviour. Always read local regulations and the app’s terms, and choose platforms with strong moderation and clear compliance policies.

Can AI sex chat help or harm real relationships?

AI companions can ease loneliness, build confidence and offer a safe space to explore boundaries. Overuse, however, may crowd out human connection or reinforce narrow preferences. While AI companions can be helpful, they are not a substitute for human relationships and the emotional fulfillment they provide. Use AI to complement—not replace—relationship goals: set time limits, take breaks, and regularly reassess whether the experience supports your wellbeing and values.

Conclusion and Final Thoughts

AI sex chat sites and platforms have truly revolutionized the way people connect, offering a new dimension of interaction that blends technology, creativity, and personal exploration. With the rise of sophisticated AI chatbots and customizable AI characters, users can now enjoy engaging conversations, emotional support, and virtual companionship tailored to their unique desires—all within a safe, judgment-free environment.

While these chat platforms provide a fun and innovative way to explore fantasies, practice social skills, or simply unwind with a virtual companion, it’s important to remember that AI chatbots, no matter how advanced, cannot replace the true emotional depth and reciprocity found in real human connection. Real relationships thrive on mutual understanding, trust, and genuine intimacy—qualities that even the most advanced AI sex chat cannot fully replicate.

That said, AI sex chat sites and platforms remain a valuable tool for those seeking to explore their desires, find emotional support, or enjoy a playful escape from everyday life. As artificial intelligence continues to advance, we can expect even more immersive, creative, and user-friendly chat platforms to emerge, expanding the possibilities for virtual companionship and self-expression.

Whether you’re curious about designing your own AI character, eager to try out the latest chat platforms, or simply looking for a new way to connect, AI sex chat offers a world of opportunity. Just remember to balance your virtual experiences with real-world relationships, and use these tools to enhance—not replace—your journey toward authentic connection and fulfillment. The future of AI chat is bright, and the adventure is just beginning.

AI is now the main technology ingredient behind Apple’s iPhone range

In September this year, when Apple unveiled the latest iPhones, Tim Cook introduced Artificial Intelligence (AI) as a game-changing roadmap component behind almost every aspect of the device. Apple manufacture 15.6% of the world’s phones, but capture more than half of the industry’s revenue. Their strategic focus on AI is a worthwhile reminder of the importance of the opportunity that AI represents.

It’s not just Apple, however, who stand to benefit from this new, ubiquitous technology. With AI continuing to be the technology offering the most potential of our time, and mobile now a key part of every digital customer interface, there is no industry which can expect to be free from the need to find a way to garner AI’s benefits.

AI as a concept has been around since the idea was first generated by John McCarthy in the late 1950s. Today, well beyond claims of ‘hype’ it is fundamentally redefining every industry, starting with mobile.  Source: Medium

It’s no exaggeration to suggest that AI in Smartphones will redefine the field of mobile technology.

According to Gartner, 80% of Smartphones will have AI capabilities by 2022. AI is paving new ways to meet both specified an unspecified customer expectation and turbo charge the use of mobile technology in research.

AI’s success is derived, most fundamentally, from 3 things.

• First, it can be applied, in various forms to any industry, something we haven’t seen in many years– since air conditioning, indoor plumbing, the jet engine and other innovations of the 20th Century were rolled out.
• Second, it thrives on computing power and big data sets, two things which we now have in quantities never before seen.
• Finally, AI automates the most important aspect of the cutting edge of computing interfaces, personalization. Here are some examples of how those important AI principals are being applied to mobile.

AI and the IoT (Internet Of Things) – A match made in heaven

The internet of things (IoT) is the name given to the concept of cheap sensors and computing capabilities being embedded in to everyday aspects of our lives – everything from smartwatches, to smart buildings, rubbish bins and even children’s backpacks. Information from those now connected products is delivered through mobile phone (cellular) networks connected to the internet with increasingly cheap data plans.

In some senses, the Internet of Things is just at its beginning. Forbes suggest that 45% of business are aiming to implement IoT sensors in the machinery in their organizations. This is the first tranche of the rollout – since these sort of industrial implementations offer the fastest payback for an IoT investment.

We take it for granted that our desktops and selves are connected to the internet with laptops and smartphones respectively. Over the next decade, every other physical asset worth more than $50 will also be added to the mix. Just like our computers and phones, these artifacts will start to generate huge quantities of information about their status and environments.

Early implementation of IoT will affect industry, where paybacks are fastest. However, B2C – Business to Consumer applications will also occur in the next decade. Source: Statista

In this IoT world, AI assists in picking the signal from the noise of data which are generated by newly connected devices. Combined, of AI and the IoT helps means that the information obtained from such a broad array of sensors, can be filtered and put to good use.

The results will improve efficiency where, currently, we don’t have information to realize how we could optimize.

As usual, Google are ahead of the curve, and have applied AI algorithms to their data centers, optimizing them with invisible AI algorithms to cut the power used by an incredible 40%.

 AI and Digital Conversation – An altogether different experience

We take for granted that our current interface with mobile technology is the common touchscreen, introduced most famously, again, in the original iPhone back in 2007. This may not be the case for much longer, however, and AI is, again, the tool which is bringing these new interaction methodologies to the fore.

Now, people are getting used to ‘talking’ (or having real time Instant Messaging ‘chats’) with chatbots which answer their queries in much the same way a human would.

Most people have interfaced with one type of ‘bot’ even now. If you’ve talked to Siri or said ‘OK Google’ to perform a search with your voice – you’ve been dealing with a ‘personal assistant’ – a specific type of Chatbot.

Now, the same technology is being rolled out by banks, phone companies and even government departments to manage the huge volume of calls and chat requests they receive from people every day.

The beauty of chatbot is the ability to communicate with a large number of people at the same time – importantly – at a zero marginal cost. Over time, these bots are much, much cheaper than employing people to do the same thing.

Chatbots have started to become a crucial aspect of customer relationship management, learning from mistakes, providing more accurate answers to the most common questions and getting better at the root of the problem from a computing / AI perspective – establishing a user’s intent from what they say ( ‘utterances’ in techno-speak.)

History of Chatbots. Source: SmartSheet

Does using chatbots work? More than 95% smartphone users feel that customer service has seen improvement since the inception of AI fueled chatbots.

AI and mobile technology – A lethal weapon for research

AI-powered tech may well be the key component driving the future of every form of mobile research.

80% of research is spent compiling and analyzing the information required. A great deal of the most useful research undertaken starts with a deep understanding of human needs and behaviors. The data available from mobile devices, aligned with AI to sort the wheat from the chaff, has now made that information easier to collate.

Consider the amount of information a smartphones gathers. Simply studying people’s movements using the GPS feature on a phone can be useful for research purpose. Other device sensors (most phones contain accelerometers, GPS, microphones, RF antennae and so on) can be used to gather information on people and cross reference that with other variables, either established through the phone data or derived from another source, to reach a research objective.  

One specific, work undertaken at Dartmouth University, used data collected from students’ smartphones, to determine their levels of depression, stress and loneliness. Their movements, audio signals and position information were correlated with survey questions asked directly of the students using one of those targeted apps. The results could be used to predict psychological wellbeing on other students phones (those who had not answered the questionnaire.)

Further, the strict mathematical models behind AI can also be used to practically remove human bias from the research process, something hard for humans to do but which can materially and negatively impact the value of any research undertaken.

AI and smartphone security – Two sides of the same coin

Finally, AI is catering to the biggest concern of the mobile economy – security.

Security is a difficult subject to contend with for those developing any consumer product, especially when it’s used to address the needs of mobile users.

The nature of security solutions is that they offer an uncomfortable trade off – between the safety of and the convenience of access to information. It’s an important balance to get right, given the quantity of personal information that the average smartphone now contains.

AI ‘fuzzy’ pattern matching is allowing developers can predict vulnerability levels and app security. The technology will keep a eye on ‘suspicious’ (note how vague that term is) activities, identifying them from the coalescence of similar patterns in the past – and raise an alert when ‘unusual’ behavior (of the sort which might indicate a ‘hacker’ is working) is encountered.

AI has the potential to find the loopholes and reduce the risk of intruders attacking the smartphone of the customer through their apps.

Bringing it all together

Most fundamentally, AI helps computers behave in a more human manner, delivering more personalized experiences in an automated way. When your phone recommends a song playlist you love, containing tunes you’ve never heard before, when your mobile interface to Netflix guesses a show you’ll enjoy or when Amazon show you products that you might like to consider – AI is behind those suggestions and transforming the experience you have with your mobile technology.

Artificial intelligence is slowly revamping the entire economy, including its mobile component with its immense power to connect the facilities we’ve listed above. The IoT means more data is collected, often in real time for analysis. AI makes collecting and analyzing it more secure. It offers better ways of interfacing with technology than our current screen technology, in the form of chatbots and voice agents ‘why’ act on our behalf.